Celebrities are increasingly venturing into the restaurant and pub business. Notable figures such as Ian McKellen with The Grapes, James Blunt’s Fox and Pheasant, Gavin Henson’s The Fox, and Ed Sheeran’s Bertie Blossoms are making their mark in the culinary scene.
Investing in the food and beverage industry by celebrities remains a puzzle as it is a challenging sector to succeed in financially. Past ventures like Planet Hollywood and Fashion Cafe, endorsed by famous personalities, faced struggles despite their initial hype.
According to Gemma Krysko of We Are Indigo, celebrities distancing themselves from their hospitality projects may enhance their chances of triumph. Authenticity and hard work from independent owners seem to resonate more with patrons than celebrity-backed establishments.
Mikkeller, a global bar brand, surprisingly has 80s music icon Rick Astley involved in two of its London branches. The venues exude a trendy vibe, offering a unique experience with a brewery on-site producing fresh beer.
Despite the absence of Astley-themed items on the menu, Mikkeller impresses with a diverse beer selection. The establishment provides a delightful dining experience at reasonable prices, unlike some other celebrity-owned venues.
Mikkeller’s menu features innovative dishes like vegan fried chick’n sandwiches and meaty chicken sandos on brioche ‘Texas toast’. The establishment’s focus on quality and value makes it a popular choice for satisfying meals in a casual setting.
While Mikkeller may not be a groundbreaking culinary destination, its approachable atmosphere and affordable menu make it a go-to spot for enjoying a leisurely weekend outing in central London.
Overall, celebrities’ foray into the food and beverage industry continues to intrigue, with each venture offering a unique take on dining experiences.
