At 1:24 pm on a Friday afternoon, The Turf is bustling with activity, unlike most pubs in the UK at this hour. The scene includes regular patrons, a retirement celebration, and an energetic game of pool.
Among the crowd are Wayne Cram from Boston, Massachusetts, and Max from Wrexham, who met through their shared interest in Wrexham FC. The pub, located near the historic Racecourse Ground, is a highlight of the popular Welcome to Wrexham show, drawing visitors to the city.
Recent research reveals a surge in bookings for Wrexham, making it the UK’s emerging holiday destination for 2026 with a remarkable 184% increase from the previous year. The city’s newfound appeal raises the question of what attracts individuals like Wayne to travel thousands of miles to a place once known for its industrial landmarks.
Wayne, a dedicated fan, has visited Wrexham multiple times, driven by his passion for the football club. His enthusiasm for the team’s performance, transfer news, and potential for success in upcoming seasons is evident. The sense of community at The Turf, managed by Wayne Jones, contributes to its popularity among locals and global visitors alike.
Bryan Still, a former Wrexham Supporters Trust member turned tour guide, offers excursions showcasing the city’s key locations featured in the show. From historic sites like St Giles Church to local businesses such as Mad4Movies, owned by Rob Clarke, each stop provides a glimpse into Wrexham’s cultural tapestry.
Despite the pub’s vibrancy, challenges persist in Wrexham County Borough, particularly in the struggling high street where businesses face declining foot traffic. While the documentary has boosted tourism, local merchants feel the council could do more to revitalize the city’s commercial landscape.
Amidst conversations about football tactics, local delicacies, and show-related anecdotes, a diverse group of individuals at The Turf share a common bond through their connection to Wrexham FC and the documentary. The lively atmosphere reflects a shared pride in showcasing their hometown to the world.
Whether discussing the intricacies of football strategies or indulging in a “world-famous” bap, visitors to Wrexham can immerse themselves in the city’s newfound fame, guided by passionate locals eager to share their stories and experiences. And as a bonus, they can explore the city’s unique charm, including its iconic landmarks and cultural heritage.
For travel recommendations and accommodation options in and around Wrexham, visitors can explore the Welsh tourist board’s offerings.
