Google is introducing a new feature to Gmail that aims to simplify managing email subscriptions and declutter inboxes. The “Manage subscriptions” function will allow users to easily monitor active subscriptions and the frequency of received messages from companies. If users find certain subscriptions bothersome or irrelevant, they can swiftly unsubscribe with a single tap instead of navigating through manual processes.
Upon selecting the unsubscribe option, Gmail will automatically handle the request on behalf of the user. Google highlighted the common issue of overwhelming subscription emails and emphasized the convenience of the new feature in helping users efficiently unsubscribe from unwanted emails from a centralized location.
To access this feature, users can click on the navigation bar located in the top-left corner of their inbox and choose “Manage subscriptions.” The subscription management capability is currently being rolled out on web, Android, and iOS platforms in specific regions. Additionally, Google shared that its advanced spam detection technology now blocks over 99.9% of spam, phishing, and malware emails, with recent AI-driven defenses reducing scam emails by 35%.
