Most people anticipate finding good deals when shopping at local stores or food markets these days. However, my recent shopping trip over the weekend turned out to be a delightful surprise.
Coming from Portsmouth, I always head to Gunwharf Quays for my shopping needs as the traditional shopping streets have lost their charm. This waterfront designer outlet is famous for housing more than 90 outlet stores that offer discounts of up to 60% on renowned brands like Polo Ralph Lauren, Hugo Boss, Nike, Adidas, Mulberry, and Kate Spade.
In addition to the variety of shops, Gunwharf Quays boasts a selection of over 30 restaurants and cafes including popular names like Wagamama, Nando’s, Brasserie Blanc, Giggling Squid, and Loch Fyne.
Visitors to Gunwharf Quays can also enjoy the iconic Spinnaker Tower, a 170-meter tall structure providing breathtaking views of the Solent and Isle of Wight. The area also features a 14-screen Vue Cinema, a 26-lane Hollywood Bowl, a Grosvenor Casino, and the contemporary art gallery, Aspex.
For those seeking more adventure, there are options for powerboat rides, harbor tours, or leisurely strolls along the marina to admire the visiting yachts.
The vibrant atmosphere at Gunwharf Quays attracts a significant number of visitors annually. Reports suggest that approximately 7.3 million people visit this location each year, making it the top attraction in Portsmouth, with nearly 65% of the city’s visitors exploring this dynamic destination.
Given its popularity, many brands choose to showcase their products here. Recently, Dr Pepper introduced their new limited-edition flavor ‘Cream Swirl’ at the shopping center. During my visit, I was surprised to see a person dressed as a giant Dr Pepper can, engaging with customers and creating a buzz with his presence.
In an unconventional move, there was also a man on a human hamster wheel with the slogan ‘Do you dare to cream?’ above him, creating a quirky and surreal experience for onlookers.
Despite the unconventional marketing tactics, it seemed to have the desired impact as it prompted me to share the experience on social media platforms like TikTok.
The new ‘Cream Swirl’ flavor by Dr Pepper, launched in the UK on February 23, 2026, combines the classic 23-flavor taste of Dr Pepper with a creamy twist, and is set to be available until February 2027. This unique flavor is now stocked in major supermarkets and convenience stores nationwide, including Tesco, Sainsbury’s, and Morrisons.
Perhaps supporting this new flavor will lead to its success, sparing the poor soul in the fizzy can costume from further shopping mall appearances!
