England fans are eagerly securing tickets to watch World Cup games at pubs, even though the tournament is still two months away. Pubs with large outdoor spaces or fan zones are experiencing high demand for prime viewing spots. This early rush for tickets surpasses previous tournament levels.
To accommodate the football frenzy, the Home Office has relaxed licensing laws, allowing pubs to extend their hours for England and Scotland matches during the World Cup held in the United States, Mexico, and Canada. England’s group stage matches kick off at either 9pm or 10pm, starting with Croatia on June 19.
In a boon for the struggling hospitality industry, the Home Office has granted permission for pubs in England and Wales to serve alcohol until 1am for matches starting between 5pm and 9pm, and until 2am for games kicking off between 9pm and 10pm. This decision was made to ensure fans can enjoy evening knockout ties without time constraints.
Shabana Mahmood, the home secretary, emphasized the importance of fans staying in the pub to support their teams, particularly during crucial matches. Several pubs, like Big Penny Social in Walthamstow and Flat Iron Square near London Bridge, are already close to full capacity for key games. The anticipation is high, with strong demand observed across various venues.
Bosses like Tim Martin from JD Wetherspoon are gearing up for the football fever by preparing to show the games on their screens. While some pubs have a screening policy only for major events, others are expecting a surge in business during the World Cup matches.
As the excitement builds up, pubs like the Gosta Green in Birmingham are gearing up for potential bookings and footfall during the tournament. With ample screens, including a mega-screen, and a student-friendly atmosphere, they are looking forward to welcoming fans for the games.
