Halifax, a longstanding presence on UK high streets for 173 years, is undergoing a transformation that will see the brand name replaced by Lloyds. Halifax branches and customer accounts are in the process of being rebranded as Lloyds, with new accounts no longer being opened under the Halifax name. Despite the change, account numbers and sort codes will remain unchanged. Halifax customers will soon need to use the Lloyds app for online banking services.
The transition will be communicated directly to customers through various channels, including the Halifax app, online banking platforms, email, and postal letters in the coming months. Lloyds Banking Group has announced that Halifax branches will complete the rebranding to Lloyds by 2027. Plans to close a number of Halifax outlets are already in place and unaffected by this rebranding.
In a broader restructuring effort, Lloyds Banking Group has unveiled plans for 79 additional branch closures on top of the 95 already scheduled for the upcoming year across its three brands. Despite the changes, the group has assured that the rebranding process will not result in any job losses. The group’s branch network in the UK will be consolidated to a total of 531 branches once the closures are complete.
Originally established in 1853 as the Halifax Permanent Benefit Building Society in West Yorkshire, the institution evolved into the Halifax Building Society in 1873 before demutualizing and listing on the London Stock Exchange in 1997. Subsequently merging with the Bank of Scotland to form HBOS in 2001, HBOS faced financial difficulties during the crisis and was rescued by Lloyds Banking Group with government support. Lloyds reaffirmed its commitment to the Halifax town and the broader Yorkshire and Humber region, highlighting recent investments in the local office and the continued role of its employees there.
While this decision, initially reported in May, may spark controversy, Lloyds has assured customers that there will be no changes to the Financial Services Compensation Scheme protection. Existing Halifax account balances will remain separate from any new Lloyds accounts. Customers across all brands have had access to services at both Halifax and Lloyds branches since early 2025.
Jas Singh, CEO of Consumer Relationships at Lloyds Banking Group, emphasized that Halifax customers will retain familiar features and services during the transition to Lloyds, while also gaining access to innovative offerings like Club Lloyds, Lloyds Premier, Lloyds Ultra, and Lloyds Rewards. The group aims to provide enhanced experiences for all customers under the unified Lloyds brand.
