Amazon’s highly anticipated Prime Day sale event is set to kick off this week, offering a plethora of discounts on a variety of products. The event begins today and will continue throughout the week, concluding on Saturday, July 12. Shoppers can already take advantage of numerous deals on smartphones, headphones, tablets, and Amazon’s own-brand devices.
One standout offer is the significant price drop on Amazon’s latest Fire TV Stick models. The premium 4K Max model, usually priced at £69.99, is now available for just £39.99 during Prime Day 2025, providing a substantial £30 savings.
The Fire TV Stick 4K Max boasts impressive features such as a fast processor, Wi-Fi 6E compatibility, and exclusive access to the Ambient Experience, allowing users to customize their viewing experience with widgets like calendars and sticky notes.
In addition to the 4K Max model deal, Amazon is offering a substantial 53% discount on the Fire TV Stick 4K, reducing its price from £59.99 to £27.99. This device delivers crisp 4K visuals, enhanced Wi-Fi 6 connectivity, an Alexa-powered voice remote, and a sleek design.
Furthermore, shoppers can also snag a deal on the entry-level Fire TV Stick HD, currently priced at £23.99. This device provides easy access to popular streaming services, a new Alexa remote, and quick launch keys for apps like Netflix and Disney+.
These exclusive discounts are unmatched by retailers like Argos and are only available to Prime members. While a Prime subscription is required to access the deals, new members can enjoy a free trial for the first month, with a monthly cost of £8.99 thereafter.
