Apple has revealed its latest iPhone model, the iPhone 17e, offering significant improvements at an attractive price point. Priced at £599, the device boasts a speedy A19 processor, MagSafe charging, durable construction, and a high-quality single-lens camera. Notably, this price is £200 lower than Apple’s flagship iPhone model.
Meanwhile, Samsung has confirmed the launch of its new A57 and A37 smartphones, starting at a more budget-friendly price of £399. These devices feature a large 6.7-inch screen with 120Hz technology, surpassing the iPhone 17e in display smoothness for tasks like browsing, emailing, and gaming.
The Galaxy phones from Samsung also come equipped with impressive features such as 5,000mAh batteries, triple lens cameras, and P68 water and dust resistance. Additionally, Samsung has integrated advanced AI capabilities into the A37 and A57 models, including Google’s Circle to Search for quick web searches and enhanced photo editing tools like Object Eraser and Best Face.
Moreover, Samsung promises extended support for its devices, with the Galaxy A57 5G and A37 5G set to receive up to six generations of Android OS and One UI updates, along with six years of security patches. Both models will be available for purchase on Samsung.com starting April 10th, with the Galaxy A57 5G priced at £529 for 256GB and the Galaxy A37 5G starting at £399 for 128GB.
The Galaxy A57 5G will be offered in Awesome Navy, Awesome Grey, Awesome Icyblue, and Awesome Lilac color options, while the Galaxy A37 5G will come in Awesome Lavender, Awesome Charcoal, Awesome Greygreen, and Awesome White.
Annika Bizon, VP of Product and Marketing at Samsung Mobile Experience (MX) Division, emphasized the importance of democratizing AI technology, stating, “Getting AI into the hands of more people matters just as much as pushing the boundaries of what it can do. By combining Samsung’s core capabilities with Awesome Intelligence, the Galaxy A57 5G and A37 5G deliver everyday performance while showcasing the real benefits of AI.”
