Christmas is fast approaching, but not everyone is in a festive mood, especially as one traditional holiday treat is being left out in the cold. No holiday gathering is complete without a box of Miniature Heroes to share, whether by a warm fire or while watching a familiar Christmas movie.
Each person has their own favorite Miniature Hero, ensuring peace during this joyful season. Some swear by the indulgent Dairy Milk Caramel, while others crave the honeyed crunch of a Crunchie. The satisfyingly chewy Cadbury’s Eclair has long been a crowd-pleaser for those who savor their sweets slowly.
However, to the disappointment of many fans, the beloved Eclair has been replaced by the controversial Flake in the iconic purple tub. This decision has triggered outrage nationwide, with some arguing that the Flake’s texture is too similar to the Twirl, which is already in the mix.
Despite the backlash, there are supporters of the change, with some celebrating the removal of what they consider a tooth-breaker and a less popular sweet. This shift coincides with Cadbury’s initiative to test new paper tubs at select Tesco stores, featuring Flakes instead of Eclairs. Traditional plastic tubs will continue to house Eclairs for dedicated fans.
The introduction of these paper tubs aligns with Cadbury’s global ‘Pack Light and Right’ strategy to reduce plastic waste. These limited-edition tubs will hit the shelves in late October, offering a new experience for consumers.
Brand manager Christina Bland expressed excitement about the trial, emphasizing the company’s commitment to exploring sustainable packaging solutions. The trial will guide Cadbury’s future packaging strategies and presents an opportunity for consumers to embrace the new addition of Cadbury Flake to the assortment.
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