Greene King is set to offer complimentary pints of Guinness this weekend to coincide with the commencement of the Six Nations rugby tournament. To claim your free pint, simply reserve a table for any Six Nations match on February 7 through the Greene King website and present your booking confirmation at the bar.
This promotion is valid at all Greene King sports pubs, including Flaming Grill, Hungry Horse, and Belhaven, as part of the newly launched Fans Reunited initiative. The campaign is endorsed by Rugby World Cup champions Martin Johnson and Jason Robinson.
Zoe Bowley, the Managing Director of Greene King pubs, emphasized the importance of sport and the pub culture in uniting people. The aim of the initiative, in conjunction with the Guinness Six Nations, is to facilitate reunions among fans by offering a complimentary pint and fostering connections over shared love for the game.
Rugby legend Martin Johnson highlighted the unique bond formed through sports, especially rugby, which endures over time. The Fans Reunited campaign by Greene King celebrates the everlasting friendships forged through the game and the communal spirit within pubs.
In related news, the Treasury has announced a 15% reduction in business rates for pubs and music venues starting in April as part of a substantial support package. This decision follows pressure on the government to address the challenges faced by these establishments post the budget changes last year and the waning pandemic support.
According to Treasury minister Dan Tomlinson, the discount will average £1,650 per pub next year, benefiting the sector significantly. The aid will not extend to other hospitality businesses like hotels and restaurants.
Emma McClarkin, chief executive of the BBPA, expressed satisfaction with the government’s responsive actions, noting that the pub-specific relief will help alleviate financial burdens and ensure the survival of many establishments.
The initiative by Greene King and the government’s support for pubs and music venues reflect a concerted effort to revive the hospitality sector and sustain the social fabric of communities.
