A recent poll suggests that eliminating traditional terrestrial TV could lead to significant public backlash comparable to the uproar caused by potential cuts to the Winter Fuel Payment. The survey, conducted across 100 constituencies and involving over 25,000 participants, revealed that 75% of respondents consider terrestrial TV a fundamental service that should be safeguarded in the long run.
The Broadcast 2040+ campaign, supported by organizations like the Digital Poverty Alliance and the Rural Services Network, is advocating for a dual approach to TV and radio services to ensure ongoing universal access to terrestrial TV alongside internet streaming. According to the campaign, the current licenses for free-to-air terrestrial broadcast TV are set to expire in the early 2030s, prompting the need for government commitment to a hybrid future for media consumption.
The survey findings also highlight that 52% of respondents believe it is essential to maintain fairness in TV access, a sentiment on par with the importance placed on winter fuel payments and disability benefits. Even among individuals who utilize internet streaming for TV content, three-quarters still perceive terrestrial TV as a crucial part of the public safety net that should not be compromised.
Moreover, the research indicates strong opposition towards scrapping terrestrial TV, particularly among rural residents, parents, individuals with disabilities, and those with lower incomes. The campaign group cautions that discontinuing terrestrial TV services could boost Reform’s popularity, especially leading up to the 2026 elections in Scotland and Wales.
Various public figures have voiced their concerns regarding the potential impact of phasing out terrestrial TV. Dennis Reed from Silver Voices warned of political backlash from older voters, emphasizing the importance of retaining the Freeview service. Labour MP Sarah Champion stressed the significance of universal public services like terrestrial TV for millions across the UK, urging government officials to prioritize the public’s desire to maintain the service.
Tory MP David Mundell highlighted the risks associated with hasty changes to vital public services, especially in rural areas where terrestrial TV serves as a primary source of news and information due to limited broadband access. The Broadcast 2040+ campaign, supported by organizations such as Age UK and Silver Voices, continues to advocate for the preservation of terrestrial TV as a crucial public service.
In response to concerns raised by various stakeholders, a DCMS spokesman affirmed the government’s commitment to ensuring inclusive access to TV content as viewers increasingly shift towards online platforms. Discussions are ongoing with industry stakeholders to develop a sustainable long-term strategy for TV distribution in the UK, including a decision on extending the commitment to digital terrestrial television beyond 2034.
