Samsung has officially announced the date for its upcoming Unpacked event where the next generation of devices will be unveiled. The event is set to take place on July 9 in New York, promising to showcase “reimagined” phones.
The company stated, “On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough known for its visionary thinking and bold ideas shaping the future.” Samsung highlighted that Brooklyn’s culture, creativity, and collaboration make it a fitting location to reveal the latest additions to the Galaxy portfolio.
Anticipation is high for the event, with rumors suggesting that Samsung’s foldable and flipable devices will receive updates in design, screen quality, and performance, possibly incorporating Qualcomm’s Snapdragon 8 Elite chip. There are also hints of a new Ultra branding for some of the upcoming phones, like a potential Galaxy Z Fold Ultra launch.
Samsung confirmed the event with the slogan “Galaxy Unpacked July 2025: The Ultra Experience Is Ready To Unfold.” Additionally, the upcoming devices are expected to receive significant AI enhancements to make them smarter, as the company aims to introduce a new AI-powered interface supported by cutting-edge hardware.
Stay tuned for live updates from the event on Mirror Online to catch all the latest news and unveilings.