Foreign supermarket shopping has become a fascinating experience for many, leaving a lasting impression on travelers. From the delightful scent of various meats to the discovery of unique products like small fireworks and a wide array of drink syrups, stepping into a French supermarket can be quite memorable.
The trend of showcasing grocery store adventures on social media has gained significant traction, with over 50 million posts related to ‘grocery store travel’ on platforms like TikTok. This phenomenon has caught the attention of travel experts, with Expedia identifying “supermarket tourism” as a major trend for 2025. The prediction is that more travelers, especially from Gen Z, will explore foreign supermarkets to find viral products.
Sherry Martin Peters, a seasoned flight attendant and founder of Atlas + Wild, has made a habit of exploring supermarkets worldwide during her travels. According to her, these visits are not just about shopping but about creating tangible memories by sampling diverse products unique to each location.
Flight attendants like Sherry have found comfort in stocking up on international goods, such as fresh Italian pasta, French salted butter, and Brazilian mate, as a way of connecting with the places they visit on a deeper level. These items serve as more than just souvenirs; they are edible memories that make a place feel lived-in, not just passed through.
Sharing insights into her favorite foreign supermarkets and must-buy items, Sherry highlights the affordability and authenticity of products that may be considered specialty items in the U.S. The experience of shopping abroad in supermarkets is cherished by many, offering a glimpse into different cultures through food and everyday items.
If you have any foreign supermarket favorites or tips for shopping abroad, we’d love to hear from you. Please reach out to us at webtravel@reachplc.com.
