Tesco has recently launched 270 new and enhanced products in its frozen range, marking the largest update since 2018. The supermarket has revamped its selection of brands, now offering products from renowned names like Greggs, Crosta Mollica, Zizzi, White Rabbit, Kitchen Joy, and Itsu, along with new labels such as Street Snacks and Craft Pizza.
In addition to partnering with external brands, Tesco has also refreshed its in-house frozen offerings, including providing air-fryer instructions for energy-conscious consumers. The retailer has expanded its Finest frozen range with a variety of new items, including pizzas, pies, poultry, fish, meat, and desserts.
For early Christmas shoppers, Tesco has introduced seasonal favorites like Finest Beef Wellington, Finest Pigs in Blankets, Finest Potato Dauphinoise, and Finest White Chocolate, Mascarpone, Raspberry, and Blueberry Cheesecake. Over 50 products have been updated with improved recipes and packaging, with 17 new lines introduced and seven existing favorites enhanced across meat, fish, and poultry categories.
According to Tesco’s research, one-third of consumers enjoy frozen food at least twice a week. Frozen Category Director Naomi Kasolowsky expressed enthusiasm for the extensive changes in the frozen aisle, emphasizing the quality, convenience, and value frozen foods offer. She highlighted the positive reception expected from customers as Tesco enhances its range and introduces exciting new brands.
Moreover, Tesco recently adjusted the price of its meal deals, increasing the cost for Clubcard members and non-members alike. Despite the price changes, the Tesco Chicken Club Sandwich, Tesco Egg Protein Pot, and Coca-Cola 500ml remain popular items in the meal deal. Clubcard members can save significantly by opting for the bundled meal deal options, which now offer a range of choices at varying price points.
Tesco’s meal deal prices have seen multiple adjustments over time, with the most recent increase marking the fourth change for non-Clubcard holders. As Tesco continues to evolve its offerings, new products are set to be introduced to its premium meal deal in the near future.
