Shoe repair chain Timpson has introduced a new service for trading in mobile phones. Partnering with gadget resell company musicMagpie and AO, Timpson allows customers to bring their unwanted smartphones to any Timpson store for instant cash payment. Recent data shows that 73% of UK adults own at least one unused smartphone worth an average of £250, totaling an estimated £10 billion in unused devices.
Despite various online resell options, Timpson aims to cater to individuals who prefer in-person transactions, a preference shared by 68% of surveyed individuals. The convenience of immediate payment is highlighted as a key factor for one in four respondents.
Following a successful trial period, the trade-in service is now available at over 1,300 Timpson stores nationwide. John Roberts, CEO of AO World, emphasized the ease and speed of the process, making it a compelling choice for customers. The collaboration between musicMagpie and Timpson leverages refurbishment expertise and a widespread network to offer instant value for old tech while promoting affordability.
Steve Oliver, MD and co-founder of musicMagpie, views the partnership with Timpson as a significant milestone in expanding customer reach and convenience. Sid Hubbard, group director of Timpson, highlighted the company’s longstanding commitment to repairing and enhancing customer experiences, now extended to smartphone trade-ins in collaboration with musicMagpie.
