A charming European coastal destination offering affordable escapes with sandy beaches and ancient baths is looking to attract more visitors to the region.
While cities like Amsterdam, Barcelona, Paris, and Venice are popular among tourists, the high influx of visitors has led to challenges such as overcrowding at major attractions. To counter this, some lesser-known destinations are actively promoting tourism through various incentives and cost-effective packages.
One such location striving to draw in more tourists is Varna, the third-largest city in Bulgaria situated along the Black Sea. Varna is renowned for its cost-effective beach experiences, with the Sunny Beach resort consistently ranked as one of Europe’s most budget-friendly holiday spots.
Bulgaria’s tourism board has embraced this reputation by offering affordable lodging, dining options, and beverages. For instance, a pint of beer costs just £2.50, and accommodations can start as low as £24 per night.
Varna’s main allure lies in its expansive golden beaches and crystal-clear blue waters, ideal for sunbathing or enjoying the vibrant ambiance at beachside establishments. Notably, Golden Sands, a 3.5km beach adjacent to the Sea Garden park, is a popular spot in the area.
Apart from its beautiful beaches and lush gardens, Varna boasts a rich history and diverse attractions. Visitors can explore colorful streets, specialty coffee shops, quaint eateries, and delve into ancient historical sites.
Tourists can wander through the Sea Garden, visit the Archaeological Museum, marvel at the Dormition of the Mother of God Cathedral, or explore the Aladzha Monastery, a renowned medieval cave monastery. Additionally, the city is home to the Roman Thermae Varna, ancient thermal baths dating back to the 2nd century AD, considered the largest ancient structure found in Bulgaria.
Travelers have praised Varna for its charm and varied offerings. One reviewer on TripAdvisor described it as a great place to visit, highlighting the city’s mix of urban nightlife and tranquil coastal spots during summer.
Flights from London to Varna start as low as £24, with summer fares beginning around £45, making it an accessible and attractive destination for budget-conscious travelers.
