Booking a flight at a specific time can impact the cost of your travel, according to a travel expert. Jamie Fraser, the owner of Wild Packs, suggests that the optimal time to book flights is precisely 2:48 am. He notes that prices can be approximately 5% cheaper when booking in the evening, between 8 pm and 10 pm, compared to the busy morning hours.
Fraser explains that airlines tend to increase prices in response to high demand for specific routes and dates. Therefore, booking when fewer people are searching, such as in the early hours of the morning, can lead to lower fares. This strategy aims to avoid spikes in demand that cause prices to rise quickly.
While the effectiveness of this booking strategy may have been more straightforward in the past due to manual fare updates, the evolving systems now require a bit of luck. Fraser also recommends setting up price alerts and staying flexible with travel plans by considering different airlines, dates, or nearby airports.
Utilizing features on platforms like Skyscanner, such as selecting ‘nearby airports’ or exploring ‘everywhere’ as a destination, can reveal cheaper travel options. Additionally, keeping an eye out for promotions like flash sales or special offers, such as kids fly for free deals, can provide opportunities for cost savings.
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