Burberry, a renowned British fashion brand with a 170-year history, has launched ‘The Trench, Portraits of an Icon’ campaign to commemorate its milestone anniversary. The campaign showcases a collection of captivating images featuring 23 prominent figures from the realms of film, music, sports, and fashion, all elegantly outfitted in Burberry’s iconic trench coat.
The Burberry trench coat, originally crafted by brand founder Thomas Burberry in 1879, was designed to provide protection against various weather conditions using gabardine, an innovative fabric revolutionizing rainwear. The campaign captures striking visuals of notable personalities such as supermodel Kate Moss, who has long been associated with Burberry and exudes timeless charm in the classic trench coat.
Among the stars featured in the campaign are reality star and supermodel Kendall Jenner, model Rosie Huntington-Whiteley, actor Daisy Edgar Jones, and footballer Eberechi Eze, each adding their unique flair to the iconic Burberry look. The campaign, photographed by Tim Walker, beautifully portrays the essence of the Burberry trench coat through a diverse array of talents including Agyness Deyn, Kid Cudi, Kristin Scott Thomas, Little Simz, and more.
The Burberry trench coat has remained a fashion staple since its inception, recognized both on the streets and adorned by celebrities. Over the years, notable figures like King Charles, Princess Diana, Liam Gallagher, and his sons have donned the iconic trench, symbolizing its enduring appeal and cultural significance.
As Burberry celebrates its 170th anniversary, the ‘The Trench, Portraits of an Icon’ campaign signifies a year-long tribute to the brand’s heritage and legacy. Joshua Schulman, Burberry’s Chief Executive Officer, emphasizes the trench coat as a symbol of the brand’s craftsmanship, innovation, and authenticity, resonating globally across generations while maintaining its quintessential British style and culture.
