Fez Emerges as a Tranquil Alternative to Marrakech in Morocco
When considering Morocco, many travelers immediately think of Marrakech as the go-to destination. Marrakech has long been the primary travel center in the country, known for its bustling souks, rooftop dining spots, and luxurious riads. However, the city’s popularity has led to overcrowding and a fast-paced environment heavily influenced by tourism.
In contrast, Fez offers a quieter yet equally captivating experience. Situated in northern Morocco, Fez, founded in 808 AD, stands as the oldest imperial city in the country. Often hailed as the cultural and spiritual heart of Morocco and even likened to the “Athens of Africa,” Fez boasts a rich history showcased through its labyrinthine streets, historic mosques, and ornate madrasas where tradition and craftsmanship thrive.
What sets Fez apart is its unhurried ambiance, allowing visitors to immerse themselves in local life where residents often outnumber tourists in certain areas of the medina. Recently highlighted on Condé Nast Traveller’s list of ‘Best Places to Go in 2026,’ Fez is gaining recognition as a must-visit destination. Moreover, with affordable return flights from London starting at £30, Fez remains an accessible gem that combines exoticism with proximity.
For travelers seeking a culturally rich destination away from the tourist crowds, Fez presents itself as an ideal choice. The city’s UNESCO-listed medina, Fes el Bali, is a bustling maze of narrow streets devoid of cars, offering a glimpse into daily life with vibrant markets, traditional workshops, and ancient landmarks. To gain deeper insights into Fez’s history and heritage, guided walking tours provide a comprehensive exploration of iconic sites such as the Nejjarine Fountain, Chouara Tannery, and the revered University of al-Qarawiyyin.
Fez’s accommodations, particularly its traditional riads, provide an authentic stay immersed in the city’s architectural legacy. Riads like La Maison Bleue offer a blend of Moroccan elegance with intricate designs, offering a unique glimpse into the city’s heritage. Exploring Fez’s culinary scene is a treat for the senses, with Fassi cuisine standing out for its culinary refinement. Dining experiences like L’Amandier offer panoramic views and a fusion of Moroccan and Mediterranean flavors, providing a memorable gastronomic journey.
For a hands-on cultural experience, visitors can partake in workshops like pottery and tile-making, which are integral to Fez’s identity. These artisanal activities offer a deeper appreciation for the city’s craftsmanship and cultural legacy. Fez also serves as a strategic base for exploring the picturesque landscapes of northern Morocco, including Chefchaouen in the Rif Mountains known for its blue-hued streets.
Spring and autumn are considered the optimal seasons to visit Fez, offering pleasant weather for sightseeing and exploration. Fez’s authentic charm, cultural richness, and immersive experiences make it a compelling destination for travelers seeking a genuine Moroccan experience away from the mainstream. With its low-cost accessibility and diverse attractions, Fez is poised to capture the hearts of travelers seeking an off-the-beaten-path adventure.
