After a significant heist involving the disappearance of 12 tonnes of KitKats, the brand is not taking any chances and has enlisted additional support.
Recently, a KitKat-branded lorry was spotted on the highway with a police escort following the theft of over 400,000 bars from a truck traveling between Italy and Poland. The chocolate bars and the truck, carrying the missing 12 tonnes of chocolate, have yet to be located.
Nestle, the parent company of KitKat, has stated that they are collaborating with local authorities and supply partners to investigate the incident. In a released statement, they mentioned, “The vehicle and its contents are still missing, and investigations are ongoing in cooperation with local authorities and supply chain partners.”
It has been estimated that 413,793 bars were stolen, each identifiable by batch numbers on the packaging. KitKat is urging anyone who comes across a matching batch to notify the company.
Building on the KitKat slogan, Nestle quipped, “We’ve always encouraged people to take a break with KitKat. However, it appears the thieves have taken this advice quite literally and made off with over 12 tons of our chocolate.”
Addressing the escalating issue of cargo theft, Nestle added, “While we appreciate the culprits’ discerning taste, the reality remains that theft of goods during transit is a growing concern for businesses. By sharing our own experience publicly, we aim to raise awareness of this increasingly common criminal activity.”
In Canada, a truck under heavy security was seen on Wednesday, although it remains uncertain if this was a publicity stunt by KitKat following the logistical crisis that turned into a viral sensation online, with other brands like British Airways, Dominos, and Ryan Air joining in the fun with memes.
Dominos, for instance, took to Instagram to announce a new pizza topping, humorously referencing the KitKat incident. Similarly, British Airways shared an image of a KitKat container being loaded onto a plane, expressing solidarity with KitKat while hinting at their own record-breaking chocolate transport for the day.
The stolen chocolate bars belonged to KitKat’s new Formula One range, as the brand had been designated as the official F1 chocolate bar. These chocolates, shaped like racecars, may find their way into unauthorized markets, according to Nestle’s warning.
