A renowned brand is making a shift to monochromatic packaging due to supply chain disruptions caused by certain raw materials being impacted by the ongoing tensions involving Iran and the US. The company announced that 14 of its products will undergo a packaging redesign using only two ink colors.
The new black-and-white packaging designs will be featured on various products such as Calbee Potato Chips, shrimp-flavored Kappa Ebisen snacks, and Frugra granola. The Japanese company explained that these adjustments are in direct response to the challenges faced with raw material supplies amidst the ongoing conflicts in the Middle East.
The company stated that this strategic move aims to ensure a steady supply of their products. The shortage of naphtha, a critical ingredient derived from petroleum used in printing ink, has been a direct consequence of the restricted access through the Strait of Hormuz during the conflict.
Approximately 40% of Japan’s naphtha consumption depends on oil imports from the Middle East. The updated packaging is set to hit shelves starting May 25. The conflict involving the US, Israel, and Iran reportedly commenced on February 28 of this year.
In retaliation to attacks from the US and Israel, Iran closed the Strait of Hormuz to most international shipping, leading to an escalation in oil and gas prices. The strait is a vital route for about one-fifth of the world’s oil supply, and its disruption has caused a significant bottleneck in global energy markets.
Regarding the packaging adjustments, Calbee assured consumers that the new packaging will contain the same familiar products. They emphasized that the changes will only impact a limited number of products and will not compromise product quality. Calbee expressed their commitment to adapt swiftly to operational changes, including geopolitical uncertainties, to maintain a consistent supply of safe, high-quality products. They sought understanding and continued support from their customers.
