Millions of British holidaymakers are expected to visit popular European destinations like Spain, Greece, and Italy in the coming months. However, for those seeking a more peaceful and unexplored getaway, there are numerous hidden gems to discover across Europe. One such hidden gem is the picturesque country of Montenegro, situated along the serene Adriatic Sea coastline.
Travel experts from Iglu Cruise have identified Ulcinj, located in the southern part of Montenegro, as an underrated destination for summer travel in 2026. Offering a relaxed and affordable experience compared to the busier northern regions of Montenegro, Ulcinj boasts a charming old town with narrow cobblestone streets enclosed by ancient fortress walls. Visitors can explore local eateries, boutique stores, and notable attractions like the Museum of Local History and Church-Mosque within the town walls, providing a glimpse into the region’s rich heritage.
One of Ulcinj’s highlights is Velika Plaža, also known as Long Beach, which extends for eight miles along the coast. With its expansive golden sands and easy accessibility from Port Milena, Long Beach attracts a diverse range of travelers. Different sections of the beach offer varying atmospheres, from lively beach areas with rental services and bustling bars to quieter stretches with pine tree-lined shores for a more tranquil experience.
For those seeking a vibrant nightlife scene, southern Ulcinj features beach bars and entertainment options, including the upcoming EXIT Festival scheduled to take place on Long Beach in July 2026. Additionally, visitors can escape the crowds by visiting the secluded Ladies Beach, offering a serene cove for swimming and sunbathing away from the main tourist areas.
As the day transitions to evening, tourists can unwind at the chic marina area, which houses waterfront bars and restaurants serving freshly caught seafood and a blend of Mediterranean and Balkan cuisine. Expect to indulge in traditional dishes such as pizza, pasta, smoked ham specialties, slow-cooked lamb, and unique local delicacies like kacamak, a savory porridge made with potatoes and cheese.
Ulcinj in Montenegro offers a perfect blend of history, natural beauty, and leisure activities, making it an ideal off-the-beaten-path destination for travelers looking to escape the usual tourist hotspots.
