A local artist, Drake Landon, came to the rescue at Famous Players Six theatre in Prince George, B.C., when the promotional posters for the movie “Spider-Man: Brand New Day” did not arrive due to a shipping error. The 19-year-old employee was asked by his manager to create a replacement poster in the style of the internet meme Spooderman, known for its crude, MS Paint parody of Marvel’s Spider-Man dating back to 2012.
Despite being able to draw the actual Spider-Man, Landon opted to draw Spooderman as requested, aligning it with the theme of the movie “Brand New Day.” Alongside his hand-drawn poster, Landon included a simple message apologizing for the absence of the official posters and any inconvenience caused.
The makeshift Spooderman poster caught the attention of movie-goer Adam Woodrow and his son Rogan during a visit to the theatre. Rogan took a photo with Landon and shared it online, leading to widespread attention across various platforms, including the Marvel Studios subreddit where it received over 54,000 upvotes.
While some suggested Landon should create more movie posters or sell his Spooderman drawings, he expressed a preference for drawing robots, intricate machines, and weapons in his free time. Despite the recognition received, Landon credits the original idea of Spooderman to its creator from years ago.
Landon’s father, Craig, expressed pride in his son’s creativity, noting that Drake has been drawing for years and deserves the recognition he is receiving. Although Cineplex plans to replace Landon’s poster with the official “Spider-Man: Brand New Day” poster, they intend to find a new spot within the theater for the hand-drawn version.
Looking ahead, Landon hopes to produce prints of his now-famous poster to share with others.
