A distinctive blend of lawn bowling, beer, music, and summer evenings in Guelph has garnered attention. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced a setback due to significant construction work that prevented the opening of their summer patio, leading to decreased foot traffic. To counter this, the brewery teamed up with the Guelph Lawn Bowling Club earlier this summer, introducing a successful beer garden concept.
Colton Proveau, one of the co-owners of Brothers Brewing, expressed the necessity of this partnership as brewery sales plummeted by 50%. The beer garden at the bowling club emerged as a solution during challenging times, providing a much-needed boost to the brewery’s operations. Blake Skinner, the club’s president, highlighted the added fun and attraction of new participants to the sport through the beer garden.
The initiative has attracted a diverse audience, including siblings Mathew and Jenna Holdom from Guelph, who became fans of Brothers Brewing and decided to explore lawn bowling at the new beer garden. Emily Gibson, a long-time lawn bowling enthusiast, commended the positive impact of the beer garden on the club’s atmosphere and community engagement. The beer garden’s success in drawing a mix of age groups to the sport has been well-received by patrons and members alike, ensuring a promising future for this unique collaboration.
The partnership between Brothers Brewing and the Guelph Lawn Bowling Club is poised to endure, offering a refreshing experience that merges leisure, sport, and community spirit. The collective enthusiasm and support from patrons like Mathew and Jenna Holdom and seasoned players like Emily Gibson underscore the enduring appeal and potential for growth in this innovative venture.
