Prince Harry reportedly expressed frustration after learning that his memoir and the Netflix series he and Meghan were involved in had a negative impact on his public image, as detailed in a new book. According to the book, the chairwoman of his charity Sentebale conducted a brand audit that revealed a decline in interest from organizations and donors, particularly towards the Netflix projects and Meghan. The book, titled ‘Betrayal: Power, Deceit and the Fight for the Future of the Royal Family’ by author Tom Bower, also claims that Harry was taken aback by the findings and compared his situation to that of Johnny Depp post his legal battles with Amber Heard.
The narrative continues to describe Harry’s reaction to the brand audit results, indicating his shock and disappointment at the decline in his personal brand value, especially in the American market due to associations with Meghan. The book suggests that Harry was surprised by the impact on his reputation and questioned why he couldn’t rebound like other celebrities in similar situations. It also mentions the repercussions on sponsorships, with American sponsors withdrawing support due to concerns about negative publicity surrounding Harry and Meghan.
Further insights from the book portray Harry’s subsequent actions, including a strategic shift in Sentebale’s focus and operations to address the challenges highlighted in the brand audit. The book outlines how Harry eventually acknowledged the need to reevaluate his public perception and make adjustments to attract new donors and support for the charity.
As the narrative progresses, it details a series of confrontations and disputes, including an incident with a sponsor, Midori Miyazaki, resulting in a loss of income for Sentebale. The book recounts Harry’s growing disillusionment with the scrutiny and criticism of his public image, leading to his eventual resignation from Sentebale in 2025.
The book also delves into the tensions within the royal family, particularly between Harry, Meghan, and other members, such as Prince William and Kate Middleton. It highlights instances where disagreements and conflicts arose, culminating in Harry and Meghan’s public criticism of the author, Mr. Bower, for what they perceive as biased and sensationalized portrayals of their lives.
Despite the challenges and controversies depicted in the book, Sentebale declined to comment on the revelations, leaving readers intrigued by the unfolding drama surrounding Prince Harry and his evolving public persona. ‘Betrayal: Power, Deceit and the Fight for the Future of the Royal Family’ is set to be released on March 26.
