Greggs, a popular chain known for its sausage rolls, has recently increased the prices of its breakfast and lunch deals. According to CEO Roisin Currie, the two-part breakfast deal, which includes a roll and a drink, now costs £3.25, up from £3.15. Additionally, the core lunch deal has been raised to £4.25, and the “big deal” package, consisting of a main, side, and drink, is now priced at £5.25, up from the initial £5 when it was introduced. Currie stated that these price adjustments have already been implemented, with no immediate plans for further increases.
This price hike follows previous adjustments made by Greggs earlier in the year, where various items on the menu saw an increase in prices. For instance, the iconic sausage roll now costs £1.35 in most stores, up by 5p, while a regular latte saw a 10p increase to £2.25. The company explained that despite these changes, certain meal deals maintained their prices.
With a total of 2,759 shops under its belt, Greggs cautioned that if the ongoing Middle East conflict continues to drive up costs for businesses, further price increases may be necessary. The company is anticipating a 3% rise in costs by 2026 but has taken measures to mitigate the impact, such as securing fixed-price energy and fuel contracts and procurement agreements for food and packaging materials.
Currie highlighted that while there are no imminent price hikes, ongoing geopolitical uncertainties have led customers to be more budget-conscious. This trend has actually benefited Greggs as a budget-friendly food chain.
In positive news, Greggs reported an increase in sales in recent months, showing an improvement in performance compared to the earlier part of the year. Sales in company-managed stores rose by 2.5% in the first 19 weeks of 2026 and further increased to 3.3% in the most recent 10 weeks, compared to the same periods last year.
The introduction of new menu items like the chicken roll and matcha drinks has been well-received, attracting new and younger customers. Additionally, Greggs has been responding to the growing demand for healthier options by adding nutritious and protein-rich foods to its menu, including a new chicken Caesar salad launched recently.
Expanding its presence, Greggs opened 41 new shops in 2026 while closing 21, with plans to have a net addition of 120 shops by the end of the year. Furthermore, the company announced the upcoming opening of its first international outlet at Tenerife South airport, aiming to tap into the high traffic flow passing through the travel hub.
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